Monitoring Players’ Brains to Find What Makes Games Fun

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EmSense has developed a headset that measures physiological responses to media, including brainwaves, heart activity, breathing and temperature — variables which are used to calculate adrenaline levels, levels of engagement or interest, and emotional responses. For a blind, objective approach to the research, “event tags” are used to mark recurring instances between games (cutscenes, player deaths, etc), with the resulting data compared between titles.

Full Story At Wired

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