Visa introduces pin payment card


Visa is introducing a revolutionary new credit card (video#1, video#2) allowing users to use their PIN for online card transactions. Aimed at savvy internet users, the Visa PIN card features an alpha-numeric display and a 12-button keypad built into the back of a conventional credit, debit or prepaid card. The card, developed using technology from Australia-based Emue technologies, promises a three-year battery life, and much improved protection from online fraudsters. Customers enter their PIN code onto the keypad and this generates one-time password. The one-time password is then used to authenticate online purchases. MBNA, a Bank of America company in the UK, Cornèr Bank in Switzerland, Cal in Israel and IW Bank in Italy will each begin limited pilot trials of the new card shortly.


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