Recent Studys say “Gamers Keep game packaging”

A recent study commissioned by the Content Delivery and Storage Association (CDSA) and the Entertainment Merchants Association (EMA) indicates that gamers are much more likely to save the DVD cases rather than store their disc somewhere else and throw the packaging away. They could have determined this by looking in any gamer’s living room, but I suppose The NPD Group, who conducted the study, gets paid for hard numbers, so here they are. 88 percent of game owners store their games in their original packaging, with 8 percent claiming to save the discs in sleeves while storing the packaging, and a minuscule 5 percent saying that they throw the cases away. More interesting that those stats though is the reasoning behind them – 54 percent of gamers polled stated that they trade or sell their titles when they are done with them. No wonder GameStop is doing so well.

Full story here


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